Examples: Clip a pricing table and keep it visible while you copy features and prices into a document Float the specs for one product while comparing to another or keep a reference image or design visible while you’re working on copying or building it in another app. So you can clip text, or a table, or a graphic and keep it floating on the screen while you work in another window. ScreenFloat goes one better than your average screen capture tool by keeping the portion of the screen you capture in an always on-top floating window. ScreenFloat: Another Great Mac App for Screen Capturing SetApp includes a Snagit alternative called CleanShot X, that promises many of the same features, so you may want to try that before splashing out the $63 for Snagit. With Snagit it’s incredibly simple to demo, make instructions, give feedback, or just save an image of something. It can annotate screenshots and the latest version even lets you draw/highlight while you record video, which is perfect for demoing or explaining something visually. It can capture video with or without system audio and even microphone voice overs. Snagit captures screenshots from selections, windows, or the entire screen. But I have yet to find an alternative that works as well as Snagit from TechSmith. Snagit is arguably the king of the screen capture tools. Snagit: The Mac App for Screen Capture Tools Now let’s talk about a few of the other apps I use regularly: 2. That’s it for the SetApp Apps, you can see why its one of the 5 Apps a Marketing Professional should use to Supercharge their Productivity. This is great for grabbing images as you browse the web and not losing the flow of your work. You can also just grab and drop over and over into a holding area and then do all your actions at once. I have ones for resizing to the common sizes we use for websites that also optimizes the images at the same time, converting to different formats, etc. You can quickly drop the image into a folder or run preset actions. Whenever you drag an image (either from a browser, app, or the Finder) a panel pops up with destinations and actions. You need to find them, save the originals, batch resize them, optimize them, etc. There are often many steps to working with images, either from stock sites, clients, or just off the web. DropZone: The App for Working with Images This is especially useful for working with multiple clients or projects each with unique branding. You can then access those colors through the window and one-click copy the hex code for that color. Not only can you grab colors from anything on screen, but you can then save those colors into a library of pallets. There are a million color pickers out there, but Sip is a color MANAGER. Makes note taking from online training, courses, or presentations easy, too! Grabbing text from the web is obvious, but lately, I’ve been snagging text from videos and social media posts as well. You can then paste it into any document or program you need. Set up a capture hotkey and Text Sniper captures anything in the selection area and converts it to text on your clipboard. We’ll talk more about screen capture below, but sometimes what you need is the ability to copy and paste text from images. Text Sniper: The Best App for Changing Image Text to Actual Text OpenIn also allows you to choose different email clients and even video/chat apps. Just click the link and choose to open that link in Chrome. Say you use Safari as your main browser, but you need to use Chrome’s developer tools to check out the code for a page. OpenIn lets you choose which browser to open links in. Like many creatives (especially those that do web or social media) I regularly use several browsers. The following are all included in SetApp: SetApp is $10/month with a discount for annual purchases. File managers, archive tools, screen tools, coding tools, text editors, word processing, even productivity and lifestyle apps. No matter what you need your Mac to do, SetApp has you covered. SetApp is a service that provides premium access to nearly 250 applications, with more added all the time. It’s a subscription model, which I know many people can’t stand, but the fact is that it’s SO useful, it’s completely worth it. The first tool on the list actually makes most of the others possible. We all know the obvious apps like Slack, Asana, Meet, etc, so this article covers some less-known apps for your daily use. As the Technical Director, this made me think: “What are the mac apps, free or paid, that my team and I use on a daily basis to improve our productivity?” He has some really great options there, so consider this a part 2 - 5 Apps to Supercharge your Productivity as a Marketing Professional. A friend of mine, Matthew Rathbun, recently did an article on Free Mac Menubar Tools for Creatives.
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